Product Detail Page Rules

Last Update: December 24, 2023
Customers will first learn about your offers on a product detail page. The policies below ensure each product detail page covers a single unique item. This helps give customers a clear and consistent buying experience. In general, you will need to:
  • Exclude inappropriate content such as obscene or offensive materials, links or contact information, plot spoilers, reviews or requests for reviews, and advertising.
  • Accurately categorize and describe your products.
  • Refrain from creating duplicate pages for a product that already has a detail page.
  • Create new detail pages for new products or versions.
  • Only create valid “variations” that relate to the primary product.
Policies for writing listings
  • Don’t use HTML, JavaScript, or other types of code in your product detail pages.
  • None of the following are allowed in product detail page titles, descriptions, bullet points, or images:
  • Links to other websites for placing orders, or alternative shipping offers, such as free shipping.
  • Use Capital Letters only for the beginning of each word. Do not use all Capital Letters throughout the attribute. This applies for Product Title, Bullet Points and/or Product Description.
  • Details of availability, price, or condition.
  • Phone numbers, addresses, e-mail addresses, or website URLs.
  • Pornographic, obscene, or offensive content.
  • Reviews, quotes, or testimonials.
  • Requests for positive customer reviews.
  • Adverts, promotional material, or watermarks on images, photos, or videos.
  • Product titles must not have more than 60 characters, including spaces. This upper limit applies to all categories. Some categories might have a limit of even fewer characters. 
  • Comply with Ponlo en Casa listing standards for any product sold on Failure to do so creates a negative customer experience and may result in your selling privileges being temporarily or permanently removed. This includes but is not limited to the following:
    • All products must be accurately categorized. 
    • Product titles, product descriptions, and bullet points must be clearly written and help customers understand the product.
    • Product images must meet Ponlo en Casa image standards.
    • Ensure that the product detail page outlines any additional items that are essential to the function of the product.
Policies for adding detail pages
  • You cannot add details which infringe upon the Intellectual Property rights of other parties or individuals.
  • You must not use product detail pages to cross-merchandise or cross-promote a product.
  • For Books, Music, Videos, and DVDs, you must not use a single product detail page to advertise more than one product. 
Policies for editing detail pages
  • You may only update detail pages to better or more accurately describe the product as originally listed. For example, permissible updates include additional details, clarifications, grammatical fixes, or removal of content that violates Ponlo en Casa policy.
  • You must not use an existing listing for a new version of a product. This includes changes in color, size, material, features, and product name. Instead, create a new product detail page for each new version.